Dealer Masters

How it started

MXS has been improving upon other companies’ automotive website platforms for years. The painful effort that is required to get antiquated website platforms to perform to the high standard demanded by modern automotive shoppers has been a sad reality for anyone in the Automotive Development / Marketing world.

So, it’s no wonder that our quest to improve those outdated websites on behalf of our dealership partners has led us to develop an automotive website platform of our own, built to perform for our dealerships right “out of the box”.

What Matters

The most responsive and search engine-friendly automotive platform available. Our powerful Alpha Slider displays media geared specifically for desktop, tablet, or mobile devices with extra features to enhance engagement. Our specials pages are controlled by our proprietary software named Quickgen , which displays branded, high-quality vehicle specials that can be updated on-the-fly on the best search engine optimized page in the industry.

To Internet / Marketing Directors & General Managers

Better Customer Service

Better Customer Service

An Account Manager that answers your calls and replies to your emails. Stop calling support lines.

More Leads

More Leads

A lightning fast site, optimized with Google best practices and content that provides better engagement.

Superior Specials

Superior Specials

Branded High Quality Specials at your fingertips, all in one place powered by our proprietary software Quickgen.

Less work

Less work

Technology that makes things easier, not more complicated.

To Large Dealer Groups

Brand Control

Brand Control

Control Multiple Websites by editing one.

Content Control

Content Control

Push identical banners or sales event pages of a single OEM with multiple websites within the group.

Superior Specials

Superior Specials

Branded High Quality Specials at your fingertips, all in one place powered by our proprietary software Quickgen. Share specials across websites on and off dealer Masters websites

To Agencies, Tier 2 and OEMS

Security, Speed, Usability

Ease at Scale and a commitment to never stop improving.

Security

Security

When it comes to internet security you can’t hack what you can’t reach, so we built our platform to keep our databases and your information outside the reach of would-be hackers utilizing the latest webtech available. Our platform was developed to serve a static site to users. By removing ongoing connections to our databases we essentially don’t allow users a chance to maliciously access your data.

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Speed

Data connections and database queries aren’t just security risks, they also slow down the site load speed. Sure, it’s cheaper to maintain a single database that serves content to all of your clients, but that sacrifices load speed and is one of the main reasons that dealership websites perform so poorly.

Our platform takes snapshots of your data and builds the entire site out as a static application across our server network. That means that our website is as fast as it gets. On top of that, our application instructs browsers to start loading the rest of the site the moment a user arrives. By utilizing “pre-fetching” technology, in optimal conditions, site navigation clicks do not require any additional site loading because we’ve already loaded (pre-fetched) the content before the user clicked to go there. And, in poor conditions, like 3G cell signals, users will be delightfully surprised by how little waiting they have to do compared to other sites.

By prioritizing meaningful content first, a Dealer Masters website literally can’t be any faster.

usability

Usability

Due to our accessible designs, an actually responsive architecture, mobile content options, Quickgen specials builder, and prebuilt content, MXS has finally turned dealership websites into their number 1 sales person. MXS made our mark by working around low-performance platform designs to make our client’s websites work for them and now we have the home court advantage.

Everything is designed to get our clients more leads, by giving users clean and purposeful content, constantly funnelling them toward conversion points and asking them for the sale.

easy scale

Ease at Scale

Throughout the development process we kept asking ourselves, “do we need that?” “ Is anyone going to use that?” “Is it doing what it’s supposed to do?” “Can we make this easier?” And while it’s hard to define what easy looks like, you know it when you use it. Our site was developed to make our lives easier, and when we say that we mean it makes managing a site, or 100’s of sites, easier. Built-to-order, our site does what you need it to for hundreds or thousands.

A single site manager will certainly appreciate the simplicity of use, but the Directors, Regional Managers, and Corporate Brand managers will truly fall in love with what we’ve done. To find out more, all you have to do is ask.

A Commitment To Never Stop Improving

We care about how many cars you will sell next weekend, next month, and next year the same as you do, so we designed our platform to be future-proof. One of our founding principles was that the Dealer Masters platform be flexible enough to grow and evolve as new technology hits the scene, ensuring that our dealership partners are always on the cutting-edge. From the top down, our software team is made of the best people with one key attribute: they never call something “done.” This principle is pervasive in our design philosophy - so much so that when we apply an update to make a site run better, all Dealer Master sites run better. Our website platform will help get your dealership to the top and continue to keep you there for as long as you’re with us.