MXS OFFERS MANY SERVICES THAT CAN FIT ANY BUDGET FOR ANY AUTO DEALERSHIP. MXS WAS DESIGNED TO SERVICE THE AUTOMOTIVE INDUSTRY AND OFFERS COMPETITIVE PRICING FOR SERVICES THAT DELIVER SUPERIOR OUTCOMES FOR OUR CLIENTS. MXS HAS EITHER DEVELOPED A SOLUTION OR PARTNERED WITH A COMPANY TO HELP DRIVE RESULTS. CHECK OUT OUR SOLUTIONS BELOW.
We set out to build the best-performing automotive website platform from the ground up. Not another dressed-up WordPress website, we made these sites dominate the industry. If your Dealer Master website doesn’t perform 2x faster than your current site your first month is on us. Get in touch with us and we’ll do a free site-by-side comparison.
We specialize in making sure that not only is your dealer site visible enough to grab the attention of search bots and consumers alike, but it also sets the tone for how you take care of your customers’ needs. We seamlessly blend SEO techniques with timeless service-providing language.
With our Digital Marketing Services, you will be able to expand your presence online. Utilizing the right Campaign for your business we will be able to maximize your ROI and keep your marketing efforts profitable.
Individual Auto Dealership Services
SEARCH ENGINE OPTIMIZATION (SEO)
With our state-of-the-art on-site SEO techniques, we will be able to turn your page into a highly ranked SEO powerhouse. By creating pages with the correct terms, we will have you ranking higher than your competitors.
WEBSITE CONTENT CREATION
We create high-quality, conversion-optimized Model Pages, SEO Performance Pages, and Model Comparison Pages. All our content has strategically placed content forms, phone numbers, graphics, and more you help you convert clicks into sales!
SERVICE & PARTS SPECIALS
We will create coupons offers for the Service and Parts departments to drive long-term dealer loyalty and increase the lifetime value of your customer base.
AUTOMOTIVE SPECIAL OFFERS
POWERED BY QUICKGEN™ AND BANNERGEN
One of the largest automotive marketing is our Quickgen™ and Bannergen. One of our most popular website enhancements is our specials management software which allows users to create high-quality specials from dealer inventory. Bannergen is integrated within Quickgen™ and utilizes saved specials to populate PSD-defined templates to generate any number of custom graphics within minutes. These are typically used for social and display marketing campaigns, as well as website banners, though the possibilities include anywhere that visual specials creative are needed.
SOCIAL MEDIA MANAGEMENT
When a potential customer visits one of your social media pages, they need to see recent content that is relevant to them. We will coordinate with dealership staff to gather ideas and direction and then create a social media posting strategy that enhances your brand identity with local customers. We will collect new buyer photos, articles from the internet containing relevant to your dealership and/or manufacturer, and of course the occasional sale alert. We can even respond to incoming chats! Don’t leave your dealership’s social profiles looking like a ghost town! Hand over the laborious process of consistently posting to your social pages to the professionals at MXS and watch customer engagement increase.
The average shopper reads at least 10 reviews before purchase, and only 53% of shoppers would consider a business with less than a 4-star average rating. MXS will monitor your reputation on sites like Yelp, Google, and DealerRater. These websites contain both positive and negative reviews, but the goal is to maximize the positives and minimize the negatives. The core of the MXS Reputation Management strategy is a custom review site portal that we create for your dealership that captures the negative reviews BEFORE they reach an online review site. Negative feedback is routed back to dealership management so you have an opportunity to address the issue and win over the customer, which also results in increased CSI scores from the OEM! 97% of shoppers also read business responses to reviews, so all reviews - both positive and negative - receive a response from the MXS team.
PAID MEDIA DIGITAL MARKETING
SEARCH ENGINE MARKETING (SEM / PPC)
At MXS, we've combined a hands-on approach with bleeding-edge technology to maximize your return on investments across Google and Bing. Unlike some vendors, our campaign management is NOT "set it and forget it" - we select landing pages to maximize your Quality Score and we track post-click actions with care to ensure that we are driving the results that you’re after. We analyze the traffic coming from your Paid Search campaigns to ensure that they work in harmony with your Search Engine Optimization efforts to avoid cannibalizing organic traffic, thereby guaranteeing that your ad budget stretches further and the overall traffic to the dealership website is maximized.
SOCIAL MEDIA MARKETING
Social Media users spend an average of 3 hours per day on Social Media, with 90% of Millennials being active users. With Social Media Marketing, we put your message where your shoppers spend the most time - sites like Facebook and Instagram. MXS uses your dealership’s first-party data to target potential customers that closely match your current buyers and then choose the ad format most likely to drive results for your dealership. We offer static display ads, inventory-based ads, product carousels, video ads, and we can even boost organic posts that your dealership wants to make more visible to the general public. Comprehensive reporting allows us to make targeting and messaging tweaks over time and track the effectiveness of your Social Media advertising dollars.
PROGRAMMATIC DISPLAY MARKETING
MXS offers an array of programmatic display marketing including retargeting, contextual keyword targeting, Geo-Fencing, and many others. With programmatic display marketing, you can take your advertising to the next level by targeting customers in relevant geographic locations, such as customers who visit or commute through any business’ location —including your competitor’s— as well as target users based on their search interests and shopping habits.
DIGITAL VIDEO MARKETING
Get your brand's message out in front of consumers with video advertising. Engaging video is one of the best ways to resonate with potential customers and grow your online presence. MXS offers YouTube Video advertising as well as Connected TV (CTV) and Over The Top (OTT) advertising. CTV & OTT advertising allow you to push videos on devices connected to your internet such as a smart tv and roku as well as premium streaming services.
ON-SITE VIDEO PRODUCTION
Video is unique in its ability to tell a complete story by combining sight, sound, and motion to convey an emotional message. This opportunity to resonate with potential customers has multiple benefits, which include making lasting impressions on the consumer by giving a face and voice to your business while growing your brand awareness, increasing your SEO value, and converting more of your website visitors. Our production team has the equipment and expertise necessary to script, shoot, edit, produce and distribute your video content effectively through all platforms, such as Facebook, Instagram, YouTube, OTT & CTV.
CONQUEST EMAIL MARKETING
With the ability to target in-marketing shopping segments, MXS starts by identifying the ideal target audience for your email campaign including the geographical location that you want to hit. After receiving the offer details for the email campaign, we create all the graphics, test delivery, and then deliver the email message to your target audience. We track open and click-through rates, and you have the option of sending a follow-up email targeting only those that opened the original email. To close the loop on reporting, MXS also can perform a match back to dealership sales or service customers at the end of the email campaign.
*Based on an analysis of the site total processing time with Google Dev Tools, navigating the home page, to the vehicle search results, the application of at least one filter, and the vehicle details page. Measured in milliseconds of processing time.