Health & Fitness Clubs

Illinois Based Fitness Club Management Company

Specializing in marketing, finance, and operations consultation for fitness centers and gyms, this organization was looking to increase membership sign-ups for the fitness businesses they manage with a solid SEO strategy.

In this partnership, MXS provided unique services for each of the businesses below based on demographic audience analysis:


Detroit, Michigan Single Point Gym

Being in a major city, the website was not seeing the amount of organic traffic indicative of being in a highly populated area that has high interest in this category. SEO optimizations increased organic traffic and goal completions significantly year-over-year locally-- where it matters most for gyms.


Northbrook, Illinois Health Club

This boutique health, wellness and fitness facility saw organic traffic increases from nearby cities along with a significant increase in membership sign-ups.


Rochester Hills, Michigan Health Club

This health club, located towards the outskirts of a major city, was suffering from getting too much traffic from outside of their immediate area. We worked with this health club to establish a primary market that made sense for them and push their message of group wellness and exercise. Establishing this messaging along with making an SEO push in their local area helped increase their website conversion rate and membership sign ups.