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\n\n\n\n\n\n\nMXS DealerMasters — FY27 Honda & Acura Package Structure\n\n\n\n\n\n

MXS DealerMasters — Honda (HDS) & Acura (ADDP) FY27 Package Structure

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DRAFT for Marc / Eric / Kelli  |  Aligned to JDP Provider Meeting 02.18.26 + Kim Clark SOW + DMA Compliance + Website Scorecard

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⚡ Non-Negotiable JDP / OEM Mandates — Every Package, Every Tier
\nAI Readiness: Sites must be readable by AI/LLMs. LLMS.txt w/ nightly JSON refresh on every site. Include AI products as soon as generally available.  | \nADA/WCAG: Required all tiers.  | \nHonda E Shopping API: Incentives on every T3 site via AHM API.  | \nHELMS: All applicable leads routed through HELMS.  | \nCreative Hours: 100 hrs/yr to OEM/JDP at no cost.  | \nDMA Compliance: Proper case \"Honda\", brand separation, accurate vehicle info/art, financial disclaimers, EPA mileage, no prohibited superlatives.  | \nPackages identical across Honda & Acura (naming only: LX/Sport/Touring → Technology/A-Spec/Advance).  | \nCANNOT bundle: Chat, Digital Retailing, Reputation Management.  | \nSOW deadline: Mar 31, 2026  |  Launch: Apr 1  |  First scorecard: May 2026\n
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Website Package Tiers — Honda LX / Sport / Touring = Acura Technology / A-Spec / Advance
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Feature / ComponentLX / Technology
Base Tier		Sport / A-Spec
Mid Tier — Best Value		Touring / Advance
Top Tier — Full Stack
🔒 JDP / OEM Mandated — Included in All Tiers
Forge CMS Website Platform REQ✓ Non-WordPress; responsiveClean code = CWV advantage✓✓
ADA / WCAG Compliance REQ✓ Ongoing monitoring + remediation✓✓
Honda E Shopping API / AHM Incentives REQ✓ National offers every pageMXS already integrated ✅✓✓
HELMS Lead Routing REQ✓ All leads → HELMS✓✓
AI Readiness — LLMS.txt + Nightly JSON REQ✓ Auto-deployed + automated refresh✓✓
SSL + SOC2 Compliance MXS DIFF✓No other provider markets SOC2✓✓
OEM Creative Hours (100 hrs/yr) REQ✓ Allocated; tracked quarterly✓✓
3rd-Party Tool Approval (JDP/AHM) REQ✓✓✓
🛡️ Honda DMA Compliance — Built Into Platform (Scorecard: Compliance Infractions + Rejection Rate)
Proper Case \"Honda\" Enforcement DMA 1B✓ Platform auto-enforcesDBA, URL, vehicle descriptions — never ALL CAPS✓✓
Brand Separation Controls DMA 1B✓Homepage inventory filters exclude competitive OEMs; used section compliant✓✓
Vehicle Info / Art Accuracy DMA 3B✓VIN-level image/description matching; model year, trim, body style verified✓✓
Financial Disclaimer Engine DMA 3B✓Auto-generated lease/finance disclaimers; pricing ↔ disclaimer sync✓✓
Below Invoice Price Guard DMA 1A✓Pricing floor enforcement; strikethrough detection✓✓
EPA Mileage + Superlative Checks DMA 3B✓Correct ratings + disclaimers auto-applied; prohibited superlatives blocked✓✓
Monthly Pre-Approval Submission DMA BEST PRACTICE✓ MXS submits on behalf of dealer24hr turnaround for specials; 7-day for full site✓✓
Expired Offer Auto-Removal✓QuickGen specials auto-expire; no stale offers✓✓
🌐 Core Website (Scorecard: VLP Views, VDP Views, Google Page Speed)
Custom OEM-Branded DesignStandard template + dealer brandOEM-approved layoutsEnhanced custom designHomepage + key landing pagesFully custom designUnique layouts, full creative buildout
SRP / VDP / VLP Optimization✓ High-conversion SRP/VDPAI-crawlable structure✓ Enhanced SRP/VDP + VLPAdvanced schema; AI Overview-ready✓ Premium SRP/VDP/VLPSchema-rich; Speakable, Vehicle, HowTo markup
QuickGen Specials Builder✓ Basic specials pagesOEM incentive auto-pull; auto-expiration✓ Enhanced w/ AEO structureSchema + FAQ markup for AI visibility✓ Premium specials + flippable bannersDynamic creative; GEO-targeted; AI-optimized
Inventory Mgmt / DMS IntegrationStandard DMS polling + feedEnhanced w/ real-time updatesPremium + multi-source feeds
Google Page Speed / CWV✓ CWV passing origin modeForge advantage vs WordPress competitors✓ CWV optimized + monthly monitoring✓ CWV elite + quarterly audit reports
GA4 Analytics + ReportingStandard GA4 + monthly reportEnhanced GA4 + conversion trackingCustom dashboards; lead source attributionFull GA4 suite + quarterly strategyCross-sell data; scorecard-aligned KPIs
Dealer Creative Hours (beyond OEM 100)2 hrs/moBanner swaps, minor updates4 hrs/moLanding pages, seasonal refreshes8 hrs/moCustom pages, campaigns, video embed
🔍 SEO — Bundled Into Website (Scorecard: Lead Volume, Lead Conversion Rate)
Technical SEO Foundation✓ Crawl optimization, sitemap, robots.txt, basic schemaForge = clean code advantage✓ + Advanced schemaLocalBusiness, Product, FAQ, Review✓ + Custom schema strategySpeakable, HowTo, Vehicle, Event
On-Page SEO Content5 optimized pages at launchHomepage + 4 core model/service10 optimized pages at launch+ geo-targeted model pages; quarterly refresh20+ pages at launchFull hub architecture; monthly new content
Rank-Based Content MigrationBASIC Top 10 ranked URLsFULL All ranked URLs + redirect mapFULL + historical audit + gap analysis
Local SEO / GBP OptimizationNOT INCLAvailable as add-on✓ GBP setup + monthly postsNAP consistency; Google Cars for Sale✓ Full local SEO suiteGBP, citations, directory syndication, review signals
Monthly SEO ReportingBasic ranking snapshotFull ranking + traffic analysisCompetitor benchmarkingExecutive report + quarterly strategy callScorecard-aligned; documented action items
🤖 AI Search Visibility / AEO — MXS Differentiator (Included Every Tier — Scales Up)
LLMS.txt + Structured Data for LLMs✓ Auto-deployed (JDP req)Nightly JSON refresh automated✓ + Enhanced entity markup✓ + Custom knowledge graph seeding
AISEO Pages (AI-Optimized Content)2 AISEO PAGESCore model + dealership authority page3 AISEO PAGES+ comparison page; quarterly refresh5 AISEO PAGES + FLIPPABLE BANNERSFull AEO hub; monthly new content; dynamic creative
QuickGen AEO Specials Enhancement✓ Basic AEO structureFAQ schema on specials pages✓ Enhanced AEO specialsStructured Q&A + model comparison data✓ Premium AEO specials + flippable bannersDynamic GEO-targeted creative; AI Overview-optimized
AI Overview / ChatGPT Visibility MonitoringNOT INCLQUARTERLY Check-in reportMONTHLY Full monitoring + optimizationTrack brand/model visibility across AI platforms
GEO (Generative Engine Optimization)Foundational structure onlyClean code + proper schema = baseline✓ Active GEO strategyEntity optimization; authoritative content✓ Full GEO strategy + content calendarProactive AI citation targeting; E-E-A-T buildout
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Suggested Pricing — Aligned to Kim's Confirmed Ranges
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PackageKim's Range (All Providers)Avg / Where Most LandMXS Suggested PriceJDP $350/mo FeeMXS NetStrategy Notes
LX / TechnologyBase tier$1,499–$1,699~$1,499–$1,599$1,499/mo$350$1,149Match floor. Includes SEO + 2 AISEO pages = more value than competitors at same price. No one else bundles AEO at base tier.
Sport / A-SpecMid tier — widest range$1,200–$3,600~$2,000$1,799/mo$350$1,449Undercut avg by $200 while including full SEO + Local SEO + 3 AISEO pages + GBP. Competitors charge $2K+ without AEO.
Touring / AdvanceTop tier$1,799–$4,800~$3,000–$3,500$2,499/mo$350$2,149$500–$1,000 below avg. Includes EVERYTHING: full SEO + 5 AISEO + flippable banners + GEO strategy + monthly AI monitoring. No competitor offers this at any price.
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À La Carte Add-Ons (Separate Line Items on SOW)
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Add-OnDealer PriceJDP FeeMXS NetWhat's Included
SEO Boost Package$599/mo$200/mo$399For LX dealers wanting Local SEO: GBP optimization, citations, Google Cars for Sale, monthly posts, NAP sync
AEO / AI Search Visibility Pack$499/mo$200/mo$299Standalone for dealers on competitor websites: 3 AISEO pages, LLMS.txt audit, AI Overview monitoring, quarterly report
Content & Creative Package$699/mo15% = $105$594Additional 8 hrs/mo creative: custom landing pages, blog content, seasonal campaigns, video embed, banner design
Video Production ServicesCustomTBD (Kim checking)VariesOn-site filming: reels, inventory walkarounds, dealer branding content. May live as website add-on or dig-ad (pending JDP)
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Website Scorecard Alignment — How MXS Wins Each Metric (First Scorecard: May 2026)
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Scorecard Metrics (from JDP Deck p.19)

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How MXS Over-Delivers on Each

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Basic → Preferred: Evaluation Milestones (from JDP Deck p.7)
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JDP Evaluation Timeline

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MXS Year-1 Proof Points

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⚠ SLA Financial Penalties to Avoid (from JDP Deck p.9)
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\nSummary — What Makes This Package Structure Win:

\n\n1. AI Search / AEO at every tier — no other website provider in the program does this. JDP just mandated AI Readiness; MXS is the only provider that already has a productized answer. AISEO pages scale from 2 (LX) → 3 (Sport) → 5 + flippable banners (Touring).

\n\n2. DMA compliance built into the platform — the Honda DMA overview shows the top infractions (improper casing, brand separation, inaccurate vehicle info, unclear financial terms, below invoice). MXS Forge CMS auto-enforces these at the template level. This directly targets the Compliance Infractions and Rejection Rate scorecard metrics that are coming in Phase 2.

\n\n3. Price-leader with more included — LX at $1,499 matches the floor but includes SEO + 2 AISEO pages (competitors include neither). Sport at $1,799 undercuts the $2K avg while bundling Local SEO + GBP + 3 AISEO pages. Touring at $2,499 is $500-$1,000 below avg with the most comprehensive AI Search package in the program.

\n\n4. Scorecard-optimized from Day 1 — Forge CWV advantage (Page Speed), AISEO pages driving VLP/VDP views (organic traffic), lead conversion through faster sites, and zero-compliance-infraction platform architecture. Every package component maps to a scorecard metric.

\n\n⚠ Open Items: Video production add-on classification (Kim checking w/ dig-ad PMs). Dig-ad certification timeline (Kim pushing John). Penske enrollment timing. \"Certified\" announcement approval from OEM. Kim's backfill introduction.

\n\n⏰ Deadline: SOW must be executed by March 31, 2026. SOW templates distributed Feb 19. First come, first served. Program launches April 1. First scorecard May 2026.\n
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We make every effort to present information that is accurate. However, it is based on data provided by the vehicle manufacturar and/or other sources and therefore exact configuration, color, specifications & accesories should be used as a guide only and are not guaranteed. Under no circumstances will be liable for any inaccuracies, claims or losses of any nature. Furthermore inventory is subject to prior sale and prices are subject ot change without notice., cannot be combined with any other offer(s), do not include provincial or local taxes, tags, registration or title fees. To ensure your complete satisfaction, please verify accuracy prior to purchase.

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